Customer Data Hygiene: An Unsung Hero of Marketing ROI?
Given that the health and accuracy of customer databases is so critical to the success of our marketing and sales efforts, then why do so many companies allow them to become out of date and inaccurate?...
View ArticleCustomer Profiling – Your New Secret Weapon
For many B2C companies, customer profiling might mean including approximate ranges for age and income, a few likely lifestyles, and perhaps the average amount they spend and how frequently they buy...
View ArticleFive Tips for Creating an Ideal Customer Profile
Developing customer profiles isn’t exactly easy, but here are a few tips that should ease your foray into this brave new world...
View ArticleOmni-Channel Marketing – A Mainstream Reality in 2015?
We’ve all heard the buzz about “omni-channel” – enabling a seamless and consistent customer experience across all channels and devices while offering marketers the potential and promise to better...
View Article6 Steps for Making Omni-Channel Marketing a Reality
Clearly, successful omni-channel marketing programs are becoming a reality for more and more companies. If you haven’t already, now’s the time to implement an omni-channel strategy, especially if your...
View ArticleNot Dead Yet: Direct Mail Outperforms Digital Channels by 600%
In its 2015 Response Rate report, the Direct Marketing Association (DMA) found that the overall response from direct mail has actually increased slightly in recent years. Here are the findings...
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